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herenciaint

Back in 2009, Federico Bonomi, with his personal touch, created Herencia Custom Garage (HCG), a new brand of KOWZEF S.A. Group. This project was born out of his passion for motorcycles and his lifestyle as a rider, pioneer and sole creator of a garment brand in the country that offers anything those passionate about motorbikes may need to complete the look.
HCG has a KIDS line and the 1967 BRAND, a premium line inspired in the post-war years. Its campaigns showcase the real world of riders, are always led by the Bonomi family and friends of the brand. HCG now owns 23 stores both in Argentina and abroad.

Back in 2013, committed to and strongly involved in the Custom Culture in Argentina, he made a strong bet on growth through his CUSTOM GARAGE, a creative tank where all sorts of custom works are made for bikes and cars, and rat rods and hot rods are put together. In line with the whole creative initiative, in 2015 HERENCIA STUDIOS, a photo studio, and HERENCIA MEDIA HOUSE, an audiovisual 360º -contents production company-, were opened.

A restless soul and entrepreneur passionate for travel, Bonomi decided to top the HCG essence with a journey on his beloved 1947 HARLEY- FLATHEAD across the 23 provinces of Argentina. This project caught the attention of Discovery Channel, and so it was that HERENCIA CUSTOM GARAGE joined its “Martes de Fierros” slot with an eight-chapter series. This series tells about his journey together with his friends, almost 1,100 miles skirting the Andean Range along gravel roads with impressive sights of mountains, rivers, valleys, archaeological sites, national parks and rural paths. The bikers made donations to rural schools and primary care centers along their path, and that way they met another goal of the group: leaving their imprint along their path by helping those who need it the most. Idea, production and editing by HERENCIA MEDIA HOUSE.

These journeys became the not-to-be-missed log year after year. Since 2015, Punta del Este has become the venue of the traditional MOTO DAY TRIP HCG, a journey of riders along the main eastern routes. In 2016 the Brand had a booth in the 5th WHEELS AND WAVES in the city of Biarritz, France, which showcased the Project #28 VFR 400, a bike that became part of the Punks Peak race, held in the Basque mountains.

2018 brings a Summer Campaign in Los Angeles routes, with different leaders of the rider world, featuring Estevan Oriol, Briant Bent and Yaniv Evan.